Dec 7, 2020
Welcome to the Thinking Big Podcast. You are in for such a treat today with my special guest Sandra Haseley.
Sandra is one of the founders of Generation Impact, a group that exists to help you refine, develop, launch, scale, and MASTER your business to create the impact and life you desire.
Sandra is one of the select few keynote speakers for Tony Robbins and Dean Graziosi in their Knowledge Broker Blueprint program, and she is currently helping to build and head train their workshops for new entrepreneurs launching their businesses.
One of my key takeaways from this episode is that every single one of us has a gift that we can build a business around, she even said I could use fluency in sarcasm as a platform… who would have known.
Today we are thinking big into your passions and your Impact on the world.
Facebook Profile: https://www.facebook.com/SandraHaseleyCO
Facebook Business Page: https://www.facebook.com/SANDRAHASELEYANDCO
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Until next week, remember to always think big
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I want to welcome Sandra to the to the podcast. And if people are listening to this right now, and they're driving, I'm just fair warning, I'm just telling you, you better pull over keep your seatbelt on, because
it's Sandra is fast and furious. And you better be paying attention when she's talking because I normally can't even write that fast. I try but but I can't do it.
So keep your seatbelts on keep your hands in the car, but pull over because you're about ready to go on a ride should tell you, I'm just being honest here. I'm still I am still catching up on notes from our last stuff that you did. So I'm still trying to get my notes down. So welcome. Welcome to the show. Tell people a little bit that your story is absolutely fascinating where you've been and how you've gone. And that's, I really like to focus in on some of that. Because I think today, I mean, you've seen that kind of the gig economy, the side economy, these people starting their own, you know, their own businesses last couple years. But I think with what's happening with COVID
it's not just on the verge anymore. I mean, it is people are having to go and kind of do their own thing. And we just don't know how we don't know, we don't know how and you and that's what you've done. I mean, you've done this your whole your whole career. So tell us a little bit about you and kind of what the mindset are kind of what drove you to to where you are now.
Sure, yeah. I mean, I I went through the traditional model, like, like a lot of people did through, you know, I got a, I got a scholarship to play division one softball, and so I went that route. And I studied engineering, finance marketing, I graduated with a finance degree and, and I went into commercial real estate into commercial mortgage brokerage, and, and then continued on into to work for a commercial real estate developer. And in that space, I was because I was the director of sales for this company, it was important to make sure that the tenants were doing well, so that they could, you know, continue to pay rent and grow into additional properties or whatever. So I from very, very early on in my career, I was not only analyzing the back end and their financials, and looking at the way that they did their business to make sure that these loans would get approved. But I'm also nurturing them as tenants on you know, through the years making sure that I could help them in any way that I could. And I became somewhat of a tenant coach for all of these different tenant clients. And there are so many different industries. I mean, like every industry that you can think of the between the mom and pop retail stuff to the International, like international freight to e commerce attack, like everything. And so it was, you know, that that aside, I had carried that on throughout my entire, you know, corporate career. And it wasn't until I actually got fired from my job, where I just I just closed a $14.6 million deal got fired, didn't get the bonus that I was supposed to get got walking papers instead where I was like, What now? Now what? And then, you know, from that point that was like, that was my career rock bottom for sure. I didn't think that was possible because I was the highest performer in the company. And I had such a great reputation in the community. And my resume was just stellar. So how did that happen? This wasn't like, I didn't want to be an entrepreneur. It did not want that. Right. That sounds so scary to me, because I consider myself very risk averse.
And the safety net that I had been told
Throughout the traditional education model, get a job on retirement 401k savings pension if you can, and then you know, and then you live in your golden years. And that's that. So do your best work and all that. And that was a lie. So now I'm sitting here in this space where it's like, all right, your best shot at this point, when unemployment Wait, rates were very high, and they didn't have an employment, long run employment available any longer. It was like sink or swim. So I didn't want it. But I had to do it. If you look back at that, do you think that was probably the biggest blessing that you had?
Oh, for sure. Yeah, for two years. It was a it was depression. And it wasn't until I, you know, climbed out of that, that I look back. And I like when I drive by that, that former employer, every single time I'm in my car going, Thank You, Jesus, that you close that door for me, I would never have left on my own. And I know that it wouldn't, because you're scared. And I didn't think that it would have been a good life for me. Do you ever want to get a softball and just throw it at him? Get one, nice.
For a long time I did. I was a pitcher
or disappear. But I did for a while and my kids are my older two. I have four kids, my older two can remember when that happened. And and they're 13 and 15. Now, and we'll sometimes we'll drive by there and they'll say like, Hey, Mom, like you still mad? I'm like, no more, but they remember when I would drive my son.
So yeah, but yeah, no, you're right. It's it was the biggest blessing ever. And, and it was I was pushed off the ledge like a baby bird and learn to fly. And because of that, I was like, Wait a second. This is so much fun. Not only is this fun, but like this is nothing I went to school for I went to school finance, marketing, engineering, nothing I learned in university and I loved my school, not a single thing can I apply to my entrepreneurial journey here. So I'm looking at all of this differently. Right after that happened after like my first year in business on my own, and brick and mortar opening a wellness clinic, my husband's a chiropractor. So opening this wellness clinic, and everyone's saying three to five years take three to five years to get in the black. And it took me 18 months to turn six figures. So I did that without loans, without partnerships without affiliates, without any client base at all. So when I did that, I thought, Wait a second, like how if everybody in this space is telling us, this isn't possible for three to five years? What did we do, right? That I can help other people do right? So that they can save time. And like I know what it's like to be, you know, mother of four, trying to figure out what to do brand new and entrepreneurial journey and and if I got it right, I need to help other people because three to five years sounds like torture to me to get to where we needed to be right. So that's where it all started. And, and after that after the clinic opened, and we started doing really well we paint became the highest rated weight loss provider in the buffalo market. And I was like, This wasn't my dream. I did this out of necessity, my husband was happy. But what about me, um, and I went back to my roots, like I loved I loved being a consultant, I loved being a strategist for other businesses, I helped them that was meaningful, like that made their lives better that that helped them advance in their career, or it helped them earn more money for their families like that was meaningful to me. And I've had so much fun doing it ever since. Yeah. And again, I think with what's happened with the, you know, with the economy with the, you know, COVID with all the stuff that is going to be the way of the future, I really think it is I mean, it's going to be how we do things, and we have to learn these tools. I mean, we have to know what we're doing. And as you said, when we find someone that has been there when we find someone that's done that, why not go that route and learn from learn from them. I mean, that's the only way. Absolutely. And just curious, like when you were doing your your corporate stuff. It sounds like you were still using, I hate to say entrepreneur stuff, but you were to me, you were still thinking outside the box to help them outside of what your normal job was. So Oh, yes, yeah, you're right. Yeah, I never looked at it that way. But I yeah, you're right. And, um, it wasn't a It wasn't until like later on, like, maybe recently even that I thought, um, I wasn't taught that. But it was why was I doing it that way, when I know other people in my business weren't doing it that way for their clients and their tenants. It's, it's actually because I cared about them so much. And so I'm looking at them and it wasn't like, Um, let's see how we can get more money out of these clients. Let's squeeze them It looks like you know, it was more like, you have a relationship with them as they become your client. And you get to know them and you like them. And then they tell you about their goals and you are emotionally invested in their goals and you're thinking of ways that you can help them and
doesn't cost me anything to give them a good idea. And so when something sparks for me, and I give them a good idea, they apply it and they win. I'm going, ooh, what else can I give up? You know, and so that's kind of where that began. And then that led to further success for me, um, you know, through my clients in business, but, but it was like, it was like, an itch I needed to scratch like, I have to help people if I can, I have to. So um, but you're right, those those those things that I was applying weren't taught to me. But um, but I think that we all have, we all have these, like, these baked in skill sets that we can offer other people. And we never really tap into them unless the environment is like nurturing it, right? So like, unless you step into that space, and then all of a sudden, you're like, Oh, I'm good at this, or Oh, I've got something to offer. And then that, like, that's your thing. And like you touched on, you talked about how this is COVID. And this COVID here this whole year, has pushed people out of necessity into what are you going to do now? Like I was, but you know, different circumstances, like, what am I going to do now? And they have to learn? It's like, this is the scary thing for people like what Seriously? What do we do now? I have no idea. And I don't want to own a business and don't know how I'm so when it comes to that. It sounds It almost sounds childish for me to even advise, hey, what's your thing? What are you good at that little thing that you do, or that thing that lights you up doesn't even feel like work? I'm telling you to lean into that, like go into that space, there are a million ways you can apply your your your God given gifts into the business space and serve people at a high level and get paid for it. Most people don't believe that they can because they never have. I think and and i'm saying time to drop that nonsense. It's not even true. Whoever gave you that belief get over it. Like it's not true. It's bullshit. I mean, it truly is. bs, or it's your Bs, it's your belief system. And it's a it's a bad, it's about. And on top of that. People don't necessarily think that their gifts that they have, they don't see the value in him. I think that's the biggest thing that I see when I'm talking with people is they're good at something. But they do not see the value in it themselves. And that's one of the hardest things I have and talking with people is no, that is an absolute value. That is people want to know that people want to people will pay you for that knowledge. And so so, you know, first step is letting them letting them see, you know, what's the big How do you let people see what their, what their gift is? I mean, what are ways that people can say, Oh, this is my truly, you know, this is my gift. This is what I can give. Yeah, first of all, I gotta hit that, again, what you just said, most people don't believe that their gift is valuable. Oh my God, that's, that's probably the biggest message that needs to come out of this episode is that people don't actually attach the value that they deserve to their gift. It's, it's unbelievable. Because when even if it's this one thing, like even if it's, I'm going to use knitting as an example. Because it's like people have come up with all these different hobbies during COVID. Right, so so let's say this, this 60 year old woman who is a bang and crochet artist and can do the world's best booties, and little baby sweaters and everything. And she's just been doing it since forever. And this young mother who's 34, and has been trying to get pregnant for 10 years. And it's been her dream to knit something for her own baby. And she's never been able to do it. She doesn't know how. And this woman who's just like diddling around with like knitting needles, and she's been doing that for decades, doesn't think it's special, because all of her friends can knit. This woman comes to offer her like, I will give you $1,000 if you can teach me how to crochet in six weeks before this baby is born. So I can knit my baby booties and a sweater. I will, of course people are doing that people are doing that all over the world right now paying people 1000 2000 $3,000 to learn how to crochet or knit in about six to eight weeks, it's happening all over the place for a past time that used to be so normal, it was taught in school. And I think that just people if you if they have a value, if they have a skill set, I think that they need to
do the research on what people are actually paying for it. And then double it and start there. So when you say how do you know how do you know what your value is? Or what your what your gift is? Like what your skill set really is. The first place I like to go is the compliments you get from people What do people say you're good at? Like what do people thank you for? What do people always say? What are people referring your name out for in and that can be in, you know, in your personal life too. That doesn't have to be in business but like anything, so if they're complimenting you on something that you do well, it's probably something you enjoy, you know, it's it's not like oh my gosh, she's really good at balancing the books at the end of the year. She doesn't cuz she has to she doesn't love it. But like what do people say all year long that you're good at is an organization like oh, my gosh, she this woman is so good at organizing. It's like she can always find a way to clean things up for me or to like manage my stuff or to fix my kids schedule during you know, quarantine when it's been a mess. Or you know, what is the organization
Woman is the best like interior design or this man is the best if troubleshooting pieces that you have around the house and being able to fix them up in this way, there's so many different things that people do on the regular that they get credit for that they're like, Oh, yeah, that's just something I do, though. No, that's something you need to get paid for, if you're willing. So what you're saying is, I can actually get paid for being sarcastic. People compliment my sarcasm all the time.
So there's an avenue I need to go.
You can do and you could do a core point using sarcasm to leverage yourself in business, for using sarcasm to build relationships, in your business in your personal life in like mergers and acquisitions. There are negotiation strategies being taught through sarcasm right now in the world. Yes, that's, that's actually my first language. English is my second language. Sarcasm, number one, truly. And
so from a tool standpoint, or from a, I know, a method standpoint, where do you see things so you you bring these people in you, you show them? You know, here is what you're good at? Here's what you're passionate about? Here's the value you can add to other human beings? And what are the what are the biggest challenges you're seeing on people? When they do find this? How do they have they monetize it? How do they? How do they turn their gift and their passion into a into a business? Yes, good question. Perfect question. Because that's what matters in the end. So when you when you when you find your thing, and you're like, Oh my gosh, that's it. That is it. I love that I could really make money doing that. Yes. Okay. So once you get on board with the Yes, I can, then it's a matter of, Okay, well, where were you when you started doing this? Where were you? Where did you start? Okay, and where did you finish your finish there? Okay, what were the steps in between that took you from I'm just starting out to Hey, I'm really good at this. This is amazing. Because there's always a pattern, there's always steps. There's always like evidence or breadcrumbs, a trail that you leave behind that can show other people how to get there, too. And it's just a matter of actually taking a moment. And sometimes it's like taking a couple hours and falling back into your memory bank and saying, Where did I? Where did I start? Okay, then what did I do? Okay, I did that for a while, maybe that took me this long. And then what happened? What was the outcome after that, then I learned this, okay, then I took that, and I applied it to this, and just stack those steps to get to the end result. And that is your signature offer framework. That is what you can deliver to other people package that up. And when I say package that up, I mean, define those steps. And then within the steps, there should be, you know, instructions on how to get to the next step. Right. So that's just packaging your signature program, so that you can show other people how to get to where you went. And, and this can be done. Another thing, Shawn, is that people often say that, like they, they they even stop mentally, they block themselves by saying, I couldn't I couldn't actually do that, though, because I'm not a professional or I couldn't do that. Because like, I don't have a website, or I can't do that, because I don't have any acronyms at the end of my name. like nobody cares about your acronyms. You know how many people have asked me about my degree? since I graduated? None? Yep. Nobody asked me. They asked me Oh, how do you like work at Disney World? Oh, you got to you got to congressional nominations for the Naval Academy. Oh, you've lived in Canada, all you, they don't care about my degree, nobody cares. They, like I'm showing up for the job. They assume I have the degree that's it's like next day, so. And when you're online, nobody cares about any of that. They're like, prove it to me, prove it to me, by way of showing me online, that you can help me prove it to me by by giving me trainings for free to let me know that I can trust you prove it. So you don't have to show them a degree because it's garbage. And I mean, like people who have a license for their degree, that's different lawyers, doctors that that's different. But I really, I really want a surgeon to have a degree when they're working on me. But um, but I would rather have the surgeon that mentored with someone for 10 years over the degree.
The degree is, I don't know, I better have the experience. That's true.
That's true. I want I want an army surgeon who's been in triage locations all over the world first. You're right. So, but if they like, you know, if you show up and you serve people online with that thing, you know, you show them that you can get them from point A to point whatever, you only have to be one step ahead of them. That's it. That's it. And then they're there. People are often hanging on to this idea that they have to be the expert. There's no the expert in anything. I don't care how high up you go. Because somebody is coming right underneath to take that spot all the time. It's always shifting all the time. There's nobody that's the best ever. So let's get over it. And let's just say can you help them two steps behind you or one step behind you? Yeah, there are millions of people that could apply to so if you if you can just outline the framework of your signature offer by indicating which steps it takes to get there for that.
And then marketing that I can help you get from here to here, here are the steps it takes. That's all it is. Here's what it looks like for me. Now, here are the things that I struggled with. And here's how it's going now that I don't struggle anymore, here's the compelling future that I have. But here's how bad it sucked before I got here. If that sounds like, Whoa, come along. So it's just a matter of like marketing it that way, packaging up marketing that way. Because if you're clear on what you can do for people, and you let them know that, if you're clear, then they're clear, then they can decide for themselves. Yeah, that is something I want, I want that transformation to this person has a step by step outline for me, like, I can just go to them to help me get there perfect. So it's, it's just a matter of that. And then it's a matter of, you know, something, you talk about value, right? Like people don't don't necessarily value themselves, right. I tend to jump people up very quickly in their service pricing, however, I believe in being aligned with the offer that you have, because if you're not, at first, you won't sell it, you won't sell it right. It'll be weird, it'll come off creepy, it'll be like, do they not believe in it or what's going on, it's usually the money. So it's usually don't believe they should ask for this month, because much because they feel bad because they've done it for free in the past. Okay, so we need to also get over that. Now. You're certainly now you're serving people at a high level online, and you need to get paid for it. So once they can do that, it's like, Alright, if you can't energetically or emotionally or spiritually get behind, you know, a four figure number for a program, that's it's good that you've been doing that you take people through on 16 weeks or whatever, especially if it's a live training, that's worth that's worth more, if you can't really get behind it, there's nothing wrong with offering a lower a lower price. But you have to let them know, this is the only time we're going to do that. The only reason I have is a 1499 program, the only time I'm ever going to do this is now it is 397 This will be the last bunch. But in exchange for that extreme discount, I am going to require testimonials, possibly testimonial so that you can build that authority and that credibility and that social proof. And then what's beautiful about this is that then you do get paid, you get paid the money. And that proves to you that you can do it. And then you do the work. And you're like, oh, we're not we're not doing this for 397. Again, oh no, this is worth more, you find out it's hard, right? It's a little hard. Even if you love it, you gotta you gotta help people. So that I feel like that process, everybody kind of goes through that they create the structure, they start talking about it, they start helping people with it, they come up with a price, a lower price that they feel a little better about a little bit more aligned with at first and then they're like, Oh, no, and then they like triple, or quadruple and they're like, okay, I feel good about this for now. And then you get better. And as you get better, and the demand gets higher, you can increase it as you go. But that's that's where people need to start. Yeah. And I think you at that exact point when they sell their first stuff is lower than what they want. But I think right then is where I see the biggest mindset change. And people, once they once you, I mean success builds upon success. And once they get that first batch out of the way, the first money coming in, when they first sell it, that's when I see the biggest change in people's mindset of what they're capable of, and what they can do. And you'd mentioned something, I think it was probably one of my biggest setbacks is when I first started, you know, years ago, I thought I had to have all the technology in place. I thought I had to have the whole program done. I thought I had to. And that's not how people do it. I mean, you look at some of the great people, and they're literally building programs on the fly, based on the needs of the people. And you know, if you try building an entire, you know, 10 week program, and you haven't tested it, and you haven't developed it with people, I've done that, it I've gone through the biggest
I, you if you build it, they will come. No they won't.
You've got got a whip
I've tried, doesn't work that way. But I did
work. If you waste a ton of time doing it that way. And you think you know, as good as you are as good as anyone is you think you know, and you have no idea. You always assume people are further along with you. They're not right, you got to back you got to back it up. And you also have to fill all these holes. Think about so I'm with you like I I believe in. I believe in live training. The first batch I don't believe in course creation above other things. But there is a place for course creation for sure. But I believe in the live interaction. There's so much more value there. It's better for everybody. You're in the moment they have the your clients have the ability to do q&a with you. It's just better. And then what's beautiful about that is that you know shine like you extract, you extract what they need in that moment and say, say you did a six week course like a live training course and they showed up every Monday for two hours for six weeks. And that first week you gave them this stuff that you had for the first week.
And then at the end of the program at the end of that two hours, we're like, Hey, guys, how did you do? How did you like, what did you not? Are we clear on this? And then you're thinking, Okay, I'm ready for week two, and then they answer you, and you're like, Oh, you guys are not ready for week two, I'm gonna have to come up with something else. But because you're the expert, you know what we'll need based on their reaction? And then you just shift and adjust for that. But you would otherwise you would have wasted how many hours? How many hours creating this course that you can't even use after week two? Yeah. And what do you what do you think about me? Even for me, sometimes the biggest thing about going live is the fear people have.
People would rather die than go live. I mean, it's like, that is the biggest fear people have. And it's like, man, how do we get over that? Because, as you said, you can build stuff and build stuff, and no one's gonna, unless you have that energy from the I'm the same way. I love doing live because, to me, it forces me to think more into what the people need, you see them, you're getting feedback. And it's almost like a mastermind, you you can't think about that without those people, those people for me, the it drives better, better content and drives better ideas and drives better things. But that point of going live, hitting that live button or doing things with with people, it scares the crap out. Even people who were doing it live in the past, in person, you get in front of a camera and people change. They do I think, what are some of them? Yeah, what are some things that you do with your clients that help them with the you know, to me, it's all fear. It's all bullshit. And it's all in your head, but it's there. Okay, so I, I was there to, like, you know, I'm a, I'm a trained keynote speaker, I can get on stages and do this, I can get on virtual stages and do this. But that was not always the case. And I didn't even get on social media until 2019. So, um, I went when somebody and it wasn't until somebody said to me, um, you need to be going live like you're not translating any of your personality or any of your help online. And I'm like, Yeah, I hate social media. So I'm not doing it. And I you know, this this though, to me, all it was is a bunch of like, comparison Bs, like, just just brag fast. I just, I hated the idea of this toxic online space. I hated it. So I I just, I just blackballed it. And then somebody challenged me to say, okay, you do one live, and you help people in the way that I know you do in your clinic and in real life and in with your clients and everything. You go live and do it online. If you don't help anybody, and nobody wants to hear it. I'll never ask you to do it again. But if you do you do another one. And I was like, Oh, you're on. You're on. I'm about to, like, break friends. And this is gonna be so I went live. And before I did, I had so I have anxiety and panic disorder. Anyway, so I was I when I say that I was shaking, like I had cold sweats. And I was shaking. And I was like, doing deep breathing exercises. Because I was being I was being like, there she was in the corner, I was being forced. So I had to press the button. I went live, I go back and go back and look at that live. And I'm like, oh, gosh, you were so nervous. Why? Why reason nervous. And I blocked a bunch of people on my live like, you can block people on your friends list from seeing that live, which was felt safer. I'm like, Okay, I'll just keep those sarcastic people out of the way. Sean's not watching so well.
But I just didn't want any like, I didn't want it feel any jokes or anything else. Because like, everybody knew I don't go online. So all of a sudden, Sandra's gonna show up online? Who does she think she is a hypocrite? You betcha. So after that, I got such good feedback from people. And I was like, I have to help them. No, I have to like not because somebody said, but because these people are hurting. And they were so grateful. Now I have to. And so for me, when I teach other people how to how to get over the fear of going online, you often have to challenge them to do it in a way that's meaningful for them. Like, here's the outcome if you if you do this challenge. And when I do that, there's ways to do this, where like, you're looking at the camera. And on the other side of the camera, for me, is my dream client, my ideal client that I know that I can help and maybe it's a best friend of mine that's been sitting on my couch in tears before because she can't figure out how to get to the next step. And I'm saying, You are so good at this, it's on the other side, you have to do this. Here's why. Here's what this looks like. If you could just get over the fear part. Just block that for a second. Here's what's available for you all of this. And so when you look through the lens and know that there's a breathing heartbeat soul on the other end of that lens, that it's not this big, like chasm of judging people, it's a soul that needs your help on the other end of that camera lens. Does that change your mind? Does that make you feel differently? Because I'm I can tell you now as fearful as I was for so long and sometimes still am when I go up to speak and I don't know if you ever get that too, but like I still get nervous before. Right? And, and so if there was I've decided that if there was an audience
5000 people, and they were all like making fun of me rolling their eyes on their cell phones ignoring me. But there was one person in the back of the room in tears, because they were so grateful for what I was saying, I would keep going, despite anybody else in their opinion of me, because that person is in pain. That's, I think that's how most humans are built. So if you can, if you can just imagine that there's somebody that needs your help on the other end of that, like you've established that you're good at something, you know that your thing has value, you're going to price for it, now you're going to talk about it, talk about it, because somebody needs your help, not because you're worried, like, don't worry about the friends and family that might be like, Oh, he's going online. Now. That's interesting. How about block then if you don't like it? How about hide their hide their eyes from your life? Or how about ignore the fact that they're judging you at all? Because they might be cheering you on quietly? And the other thing is, if they're not? are they paying your bills? Do they help you financially? Do they have a say in what you do with your life, like all of these things, and you know, to shine like all of these things are limiting beliefs that keep you from greatness. And I feel like, if we could all have a snapshot view of what our life could look like, if we were to say no to all those fears all along the years, if we would have said no to all those things, what would we have right now? I feel like we would all be heartbroken if we could do that. So if we can now say, all right, COVID is forcing us to pivot things or pressure, like things or pressure us all around me, I want to I want to do something with this. But I don't know how can you just decide that fear doesn't get to say anything this time? And just try it and see, because the the worst thing that will happen is that you'll learn something great out of it. And most probably you'll do well, most probably Yeah. And I think especially with you know, with what's going on, we can't meet in person like we had in the past.
I mean, this is and this is great. And when we see each other on here, we're you know, we're communicating online, it's still not the same from a personal standpoint, but it's better than than not, it's better than to me just posting stuff, it's like, you're still we still have a connection, I'm still looking looking at you in your eyes, we're still having a connection, we're still doing that. And it's to me that video is so, so important. And it's where we accept, but it's where we're going, we have to, we have to be able to do that, in order to be successful. I think in any business that's online, now you have to be able to have, because without that live, without that interaction, you're not going to build the connections. And to me, that's what it is. It's it's not making a sale, it's not selling someone it is absolutely making a connection with someone. And you can't do it without. Without video, you really can't. I mean, not in the same way, you're right.
Not in the same way at all. And there are two things, two beautiful things that have happened out of COVID. For this reason, first of all, people are disconnected from brands, from big brand names from big box retailers from global brands, they're disconnected. Nobody has a relationship with Coca Cola, you might have nostalgia with Coca Cola and emotions tied to the brand, but you don't have a relationship with them, because they're not a person. But they you can have relationships with individuals who are serving you, and spending their time and their heart and their energy and their bandwidth, trying to help you you have a relationship with those people. And you do that by way of video connecting with them to like because you need you need the proof that they're like living, breathing moving, right, right. Anybody could cat fish with online, you need proof that this person is a person. And so the second thing, so that's one beautiful thing is that the individual brands like the self branded, like the US, the me's, the people out here that are doing their thing online. People build relationships with us, and they trust us and they love us, and we love them back and trust them back. And this is how we do business because it's not transaction, its relationship, right. And then the second thing that's beautiful is that now no one has an excuse to not get online. The physicians that I used to work with my clientele my patient basis, you know, 66 years older, they'll never get online there. Oh, these guys are younger, they don't have time to get online. They don't check emails anymore. Not anymore. Now the entire globe is forced to create zoom meetings interact online. This is it's it's a force feed and telemedicine has come I don't know, like five years in the last three months. It's amazing now, and everybody sat on their hands because they didn't feel like it because they got other things to do. And now that we're all being forced, everybody knows how to do business with you. There's no excuse anymore, and people are comfortable with it today.
It's almost like we got fired from our job of normal living we got fired from our normal way of doing things and now this is we're forced to do this this is you know, sink or swim you're gonna do it or you're or you're not. And so one of the things so you are doing your generation impact stuff, which is to me that that is such a great name for for what you're doing. What What is generation impact. What What are you guys doing over there? First of all, thank you we ruminated over that name for a long time because because of our intentions for people
generational impact was born out of the idea that we, we, me and my partners, Shane Thrall and David Walden, we decided that, you know, the people that we're meeting in the online space, like you said, didn't believe in themselves enough, they didn't realize where their value was lying. They didn't understand that they they're like walking treasures to the world. And we're saying, if you could tap into that, and give it to other people, do you understand what kind of impact you can make? So we're saying this whole generation of people that is willing to step out and say, like, what's my gift, how helped me serve, you can make the biggest impact, you have no idea, generationally making impact on other people's generations, depending on what you do wealth. generational wealth is available, like health, like relationships, it's all available to people. And we're saying, alright, as generation impact, what can we do to be the first domino that knocks down all these other dominoes that makes the impact across the world. And so what we do is we have to, we have basically two legs of the company where the one we are teaching, we have an academy that teaches entrepreneurs online, how to grow and scale their business, how to be efficient, how to how to create those sales, how to market themselves properly, how to build a team, how to deploy this brand for themselves. And then secondarily, we have a consulting side, where we consult with corporations, and we build training materials for them workshop trainings, we help their their team learn new mechanisms for sales and marketing online in this space, and shifting and growing and, you know, basically all the strategy that you need as you change in a company, and companies are kind of notorious for doing things an old way, until something is pretty painful, and they're forced to shift. Well, if we can help them avoid that pain and grow bigger without as much cost, then we're going to do that, too. So, so we're basically helping b2c and b2b at the same time in different ways. Right. And I, you know, I think that is so important that you have these, you have these tools, in the end companies like yours available, because you can truly compress with with what you do, you can help someone compress something that might take them a few years to learn and develop in a extremely short amount of time. And, and I think one of the one of the best things that I'm seeing out of out of COVID is, you know, the people that you're helping, you're helping them generate their their passion, their love into businesses, I have been out in it, absolutely fascinated with some of the great imagination, and the great things that people are starting to produce, and put out there to the world. I think that is one of the greatest things that has happened with with COVID is people are now seeing that and I'm starting to see these companies or these people develop their their companies and some of the stuff is just amazing of what they're doing the ideas that they're coming up with. It's it's absolutely amazing to to watch these people finally, open up and develop what they were, what to me what they were really meant to do. What the the I don't know that the they're so industrious, like humans are. So they surprised me every day. And every time I see not only the names they've been really giving me life this year. But but the but the inventions and the ideas and the and the way that people are willing to say, let's see, let me let me try. Let me shift it and try it this way. And you're going yeah, like you can do it. I feel like I'm just on the other side of the screen, like cheering people on all the time. Because every new idea, and there's so many when we're forced to figure stuff out and get creative. It's amazing what we can come up with. But like you said, I feel like like we birthed a new way of life in this COVID like time and the time of COVID. And it's almost like those, like those cartoon reels where you see all the men in suits and hats, and what they're walking in black and white, and they're all like, you know, a mob of men just walking to work with briefcases. And then there's somebody over here in color, like bouncing around doing things differently. I feel like that's where we're going now, where this was the way that of the of the past. And this is the way now it's more fun. It's more free, there's more opportunity, because people are willing to see things a little differently. Yeah, and with what's available now with the technology that's available, and where people's mindsets are, anybody can be a company, anybody can be an author, anybody can be a speaker, anybody, you you have everything you need to be as big as anybody else. There's nothing now there is nothing holding people back you have the same assets available to you as a entrepreneur as a solopreneur then big companies had in the past you can now that that's the biggest thing is from literally from your phone, you can create content you can create you can create amazing things but just the simplest stuff that you have now and it's all available to everybody if they know if they have the mindset so you know that's where you come in as you help them with the mindset that they can do it and here's how you do it. But no longer is to me no longer as technology or no longer as all these big, you know brick and mortar assets that people had. That's not a that's not a
They stop or anymore that the absolutely no stop or anybody upgrade anything. And that's the biggest thing I see is anybody can create anything that they want now. It's amazing. Isn't it like that? That sounds like if you said that in the 80s, you'd be like, okay, big finger settle down. Yeah. But now it's like there's nothing more true. I mean, you don't need a website, you don't need a website to get started. You don't need it. You don't even need that. So you don't even have to pay to host what you have. You have free access to any social platform online. And if you market yourself that way, with your cell phone, sure you have to pay for internet and like a cell phone bill. But that is it. That's it. So the opportunities really are available to everybody, kids, teenagers, young teenagers, kids younger than that are making money online right now doing whatever they're good at. It's unbelievable. It's It's wild. It's like the new Gold Rush. It is Oh, absolutely.
Yeah. And and people are, you know, they're creating this, this sense of freedom for them. Like there's nothing better. There's nothing but there are some things but there's nothing better for me, when I'm when an entrepreneur finally gets to the point where they're like, Okay, fine. No, no, no, you're right, I'm gonna get out of my head. I'm just gonna do the things. We do those things and launch myself. I'm gonna put myself out there. And I'm like, Yes, yes, let's do it. And then they get paid, and say they have like a 5000, or a 10,000, or like, a 27,000 launch. Or, or they have that that conversation with a new client, and they sign a $45,000 contract like this. And I'm going, how did that change your life? Talk to me about the things you can do. Now, talk to me about how you can grow your business. Now talk to me about how now you have a team. Now you have more time because your team is doing some of the work. And now you can actually I don't know, take your first vacation ever with your children in 10 years. What does that like? Like? Those kind of wins are exponential, because I know they're helping their clients. Let's talk about that. Like, how did your life change? It's an It's amazing. They're saying, with my camera phone, and my computer, that's all it took? Yeah. Love belief in yourself, too. That's awesome. Yeah. And it's funny, it's when it's a bad moment. And I'm sure you see this a lot. It's that that moment you actually see it in their eyes, you actually see it in their stature. When that light goes off. You can you can physically see that light going off in their in their head and like, wow, yeah, this is this is it? We can do this? Yeah, that to me, that's the funnest thing. Yeah. And so you But see, you've done that your entire seat. And that's the thing you want to be one of your gifts is yes, you care about your you know, all your clients, you care, you care that they are successful, you care that they get what they want. But you've done that your entire career. So you even when you were doing your real estate stuff, you were that's part of your DNA, that's part of who you are of helping people and you and everything you do you actually, you know, I see that in you on all this. I've seen you on stage. I've seen you, you know, on doing your stuff. And that always comes out that you absolutely care about the outcome of the person. And that it did does it absolutely shows if I could I don't process data that passed. Again, I'm going back to you are so good and so fast to what you do. It's like I can't process it that fast. It's so much so much great data. I'm like, bouncing around in my head. So let me ask you this on a percentage, if we had a percentage a 50%? Or could you strike me out with a softball still?
Yeah. How was that?
You didn't have to think about that. And then you say you're from Canada?
Oh, go ahead. Yes.
I was gonna say because two things. Um, because muscle memory is a little ridiculous. When you play a sport for so long. It's not hard to pick it back up pretty quickly. But also because most people can't hit a hit and underhand fast pitch, especially men who are used to playing baseball, and they're looking for the overhand release. So that's usually even even my baseball player buddies like D one, like I would pitch to them, we'd mess around and I pitch to him. And it wasn't that hard to strike them out. There D one baseball players like but would piss him off.
I better pass them off to I bet it would piss them off. Oh, yeah.
And then also, ya
know, so being from Canada. Do you know what a Looney tune is?
Of course, see now, transactional currency, but no one actually use it. So we went to me and my wife, we went up to I think Quebec City a couple years ago. And I convinced her to always talk like she was gonna pay and loonies and toonies. People there thought she was a nut. But I convinced her that she had to call them loonies and toonies.
She's never lived that down. And
but finally someone said, Hey,
what are you type? We don't call them loonies and toonies. We're just in the background.
You're you went to Quebec City? Yes. And that they're very French. So they're not going to call them that probably great. And so anywhere else in the southern part of Canada, if you say alluded to, and for listeners that don't know, I'm sure some people are googling it like what is that? But, but a loony is just $1 coin and today is a $2 point. And so, um, Canadians don't use pennies anymore. They're no longer part of the circulation. So everything rounds up to an even number. But, or like a five or zero but, but if you go if you you're safe shot if you go and you bring your wife to Southern Ontario, and you said Looney intuitive they'd be like, Yeah, no, I got it. But um, it came back city, like Montreal, like all the chemical I will um, they'll prefer it if you speak French period. Yes, carry it. And I don't do it well, so they don't like it
at all, but it was a man. We loved it up there. It was absolutely. Absolutely beautiful.
Isn't it? Yes. It was cold. There was brand new years. So we went New Year's Eve, we did some big rave, outdoor rave. New Year's Eve. It was wild. But yeah, it was it was cold. I'm from Texas. Yeah, well, I'm from Colorado, but oh, I've acclimated to Texas, and it's damn cold.
It's your blood wasn't ready. was not ready at all. But I've had an absolute fantastic, fantastic time. Thank you for coming on the podcast. And everybody go to you know, we're gonna put the you know, those listening, go to the show notes because we're gonna have all the ways that you can contact xandra and also going to generation impact group Comm. I'm telling you, this is the way this is the way the future and everybody, here's the thing. I think every household in the next year or two is going to have a business. Every household is going to have a side gig side business from doing what they love to some being forced, like you, you know, they're they've lost their jobs, they've lost their way of income, some just because they have the desire to do it, but everybody is going to every household is going to have a side business. And I just love the stuff that you guys do. So thanks so much for being on being on the podcast and adding so much value.