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Thinking Big Podcast

Jan 23, 2023

If you're looking to reach your full potential in 2023? Look no further than my friend and mentor and our guest today, Joseph McClendon III.

If you have ever been to a Tony Robbins event like UPW (Unleash the Power Within) then you are no stranger to JM3

Joseph is one of the most sought-after Ultimate Performance Specialists and certified Neuro Encoding Specialists in the industry. With a Ph.D. in neuropsychology, NLP Master Trainer, and over a dozen certifications in neuroscience.

Some of his qualifications include being an Ultimate Performance Specialist to acedemy award-winning actors, Olympic athletes, Fortune 100 CEOs and even royalty, a Doctorate in Neuropsychology, NLP Master Trainer, Expert Business Coach, 30+ Years of Live Speaking to over 5 Million People and now the Founder of The Neuro Encoding Institute.

The neuro encoding Institute is designed by Joseph where he is certifying others to become Neuroencoding Specialists through his Institute.

So, stay tuned as we dive deeper into Joseph's methods and learn how to take our performance to the next level.


My Biggest Take-Aways From Joseph

  • Joseph was given the book "Think and Grow Rich" by a stranger, which changed his life. Joseph applied what he learned to himself first, then started helping others.
  • Joseph founded the Neuro Encoding Institute to help people think more positively and achieve financial abundance
  • Joseph talks about how he approaches different aspects of his life with the 60/20/20 rule of further faster, which is 60% psychology, 20% energy, and 20% magnetism.
  • Joseph invites everyone to his free New Year's evolution training, where he promises to give attendees the tools they need to turn their resolutions into results.
  • The neuro encoding Institute is a course designed by Joseph that teaches people how to be effective coaches, mentors and teachers.
  • This industry is forecasted to become a billion dollar a day industry, and Joseph's goal is to help as many people as possible reach their full potential.


Gain access to Joseph's free New Year’s evolution training where you will receive the tools needed for turning their resolutions into results!

Joseph is inviting everyone to get the New Year's Evolution training replay with Les Brown,
as well as receive Joseph's New Years Evolution Audio Program & Workbook for free.

Here's the link -

Connect with Joseph on Social Media!

Follow JM3 on Instagram @iamjosephmcclendon for daily teachings, funny videos, and motivational insights.

Learn more about the Neuroencoding Institute at


Connect with Sean Osborn at Thinking Big Coaching

Join Sean in the 2023 Free Think and Grow Rich Challenge! The challenge encourages you to tap into your personal power and think big. You'll learn how to develop a wealth mindset, explore financial opportunities and create sustainable abundance that will last for decades. With guided activities and expert advice, this is the ideal program for anyone who wants to make real progress toward their financial goals. Take control of your life with Sean's thought-provoking exercises and be inspired to take action on your dreams today.